How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Here are four ways to convert webinars into articles people will actually read
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more
In the high-stakes convergence of business, technology and law, creative burnout isn’t just an individual challenge—it’s a systemic risk. The relentless push for efficiency, digital acceleration and hyperspecialization can...more
Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing...more
Remote depositions took hold during COVID and continue to be common; one study conducted in 2021 found that while 87 percent of lawyers rarely or never participated in remote depositions before COVID, 83 percent expected to...more
While some law firms dedicate time and resources to developing expertise in project management, far fewer have employed product management disciplines. This matters because the increased role of technology in a law firm, and...more
Gen Z attorneys are often extremely valuable, hard-working additions to your trial team. We are sure many of our clients would agree, as we worked alongside quite a few truly impressive young trial attorneys....more
Sales is now an established function at law firms, continuing to gain ground as more and more client-facing professionals come on board to help firms grow faster and smarter, acquire new clients, and build deeper...more
The emergence of artificial intelligence as a critical legal technology has prompted discussions among law firm leaders regarding how AI usage should be disclosed to clients and who – the law firm or the client – should...more
The world of marketing technology is ever-changing, and with these changes comes its own set of challenges and opportunities. This past year was no different. We saw more firms than ever before embracing new technologies such...more
Who would have thought that a profession not widely associated with tech savvy would be consumed with interest in artificial intelligence technologies in 2023? Yet that was certainly the case, as readership numbers for...more
Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the Thought Leadership Project to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay Harrington and...more
In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and...more
“Culture eats strategy for breakfast.” – Peter Drucker We’ve all heard this famous admonition from the founder of management consulting, but what does it mean to us, today, in the legal world?...more
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor. Today, and certainly for the foreseeable future, more and more attorneys, law firms,...more
“In recent years, artificial intelligence (AI) has gained significant attention in various industries, and the legal profession is no exception. AI has the potential to revolutionize the way lawyers work, from automating...more
The end of the calendar year is traditionally an opportunity to reflect on the past and to look ahead – for opportunities and for danger signs. In our corner of the legal services industry, four trends appear worthy of...more
Within the legal community, technology is typically viewed as a means to increase lawyer efficiency, whether through document assembly, document review, collaboration, and remote work or lately through the use of artificial...more
Globalization opportunities and expectations continue to arise around every turn. From organizations offering services outside their operational borders to the rise in remote hiring widening the job pool across the world,...more
Through the heroic efforts of many people in the medical and pharmaceutical worlds, the United States and other countries are on the brink of emerging from the long Covid nightmare. With it, the legal industry is waking up...more
The Covid-19 pandemic has had a profound and likely lasting impact on the way litigation lawyers conduct their practice. Below are some practical tips for managing in this new environment. Originally published on the...more
The push and pull of direct client feedback is a strong indicator of where the practice of law is, or should be, heading. As we recently described in this post on in-house legal departments’ impression of outside law firm...more
As states across the country consider lifting restrictions and allowing business and other activities to resume, many businesses are anticipating what operations will look like in the weeks, months and even years to come....more
The COVID-19 pandemic has changed the daily realities of how we work, interact, and function as a society and we’ve found ourselves looking for creative ways to connect and keep legal and business matters moving. JAMS has...more
The Perfect Partner/Provider - The beauty of technology is that it can do so many things. The problem with technology is…it can do so many things. But for technology to succeed, it has to satisfy a need....more
The impacts of the widening novel coronavirus pandemic are hitting home here in the United States. Within the legal community, law offices are scrambling to serve clients while keeping employees safe and complying with...more