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The Modern Firm

Strategies to Optimize Content for AI

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We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more

9Sail

From Wall Décor to SEO Power: Making Legal Awards Work Harder for Your Firm

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Legal awards aren’t merely shiny trophies for the conference room wall; they’re strategic marketing assets that can transform your firm’s online visibility, credibility, and business development efforts. While some firms...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

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