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Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms are missing this enormous thought leadership opportunity

Copo Strategies + Law Firm Editorial Service on

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

Copo Strategies + Law Firm Editorial Service

The Trojan Horse Effect of “business of law” thought leadership

Copo Strategies + Law Firm Editorial Service on

“Business of law” thought leadership is a secret recruiting weapon that few law firms realize they can wield - Too few law firms are creating “business of law” thought leadership. As a result, they’re missing out on the...more

Passle

Andrew Laver of Porzio, Bromberg & Newman on Integrating a Culture of BD in a Super Regional Firm - Passle's CMO Series Podcast

Passle on

Business development has become a central role for ambitious law firms, regardless of their size. Today on the CMO Series Podcast, Ed Lovatt is lucky to chat with Andrew Laver, Chief Marketing and Business Development Officer...more

Good2bSocial

The Many Benefits of Content Marketing

Good2bSocial on

Content marketing is becoming an essential channel amongst most organizations. Many people have realized the benefits of content marketing for law firms, but aren’t quite sure how to measure it. Obviously, return on...more

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