News & Analysis as of

Legal Technology Business Development

Omnizant

How to Use AI for Website Content and Still Appear Human

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There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a...more

Nancy Myrland - Myrland Marketing & Social...

[LEGAL MARKETING MOMENTS] A Simple Tip to Master Generative AI Prompts

(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative...more

9Sail

Digital Due Diligence: What Prospects and Referrals Really See When They Research Your Firm

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Here’s a reality check that might sting a little: the last thing a referred client does before contacting you isn’t pick up the phone—it’s fire up Google. That warm referral from your best client? It comes with a digital...more

Passle

Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176

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As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more

Best Era

AI is Creating Legal Opportunities We've Only Dreamed About

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I’m an adjunct professor of legal entrepreneurship at the University of Connecticut School of Law, and I've never been more excited about the future of law. This year, I simplified my reading list to just two books: "The...more

Society54

Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

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Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more

Mintz - Venture Capital & Emerging Companies...

MintzTech Connect Industry News: Spotlight on Coworker.ai

Coworker.ai has recently announced the launch of the world’s first AI “teammate,” an agent that can perform complex work at the level of an experienced colleague. Powered by Organizational Memory (OM1), a proprietary memory...more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

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Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

Nancy Myrland - Myrland Marketing & Social...

What Is Ambient AI and Why Does It Matter to Lawyers and Legal Professionals?

Let’s take a few minutes to step back and look at the broader picture to see where AI is headed. Artificial intelligence isn’t just logging into ChatGPT or other LLMs to prompt them so they can provide intelligent output that...more

9Sail

[Webinar] A Data-Driven Analysis of Digital Visibility Across the Am Law 200 - July 16th, 12:00 pm - 1:00 pm ET

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Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more

HaystackID

What UK Law Firms Really Want: Procurement Insights from LegalTechTalk 2025

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Senior technology leaders from major UK law firms reveal evolving procurement priorities that go far beyond traditional security requirements UK law firms are fundamentally reshaping how they evaluate and purchase legal...more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

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Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

Orrick, Herrington & Sutcliffe LLP

How Is GenAI Changing Legal Workflows?

Orrick’s Zac Padgett sat down with lawyer-turned-consultant R.C. Rondero De Mosier to discuss GenAI adoption in the legal field and how lawyers can unlock the value of it. Learn about: Aligning incentives to drive AI...more

Womble Bond Dickinson

AI Toolkit for Leaders: Use Cases, Benefits and Guardrails

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If 2023 was the year of, “What is AI?” and 2024 was the year of “Be afraid of AI,” then 2025 is the year of “If you aren’t using AI, you are already behind.” That was the message of Womble Bond Dickinson’s AI Toolkit for...more

JD Supra Perspectives

11 Hurdles Facing Corporate Law Firms in 2025

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John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

Epiq

Managing Client Expectations in a Transforming Legal Market

Epiq on

At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

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The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 208 | Bruce Holbert of Exterro sits down with Kaylee & Mary

Bruce Holbert, Senior Director of North American Channels for EDRM Trusted Partner Exterro sits down with Kaylee & Mary to talk about his journey to eDiscovery and Exterro. We talked about what attracted him to Exterro and...more

Society54

From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD

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As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI. In this Tech Tuesday...more

LawVision

Growth Through Differentiation: What Sets Your Firm Apart?

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What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate meaningful differentiation....more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

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Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Best Era

Why Every Big Firm Lawyer Should Consider Going Solo (And Why Firms Should Welcome This)

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The legal profession is experiencing a quiet revolution, and most law firms are completely unprepared for what's coming. While Big Law partners obsess over billable hours and corner offices, a new generation of lawyers is...more

Best Era

Generational Collaboration: The Opportunity For Law Firms In The Age Of AI

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The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more

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