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Omnizant

How to Use AI for Website Content and Still Appear Human

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There’s a right way (and a wrong way) to use AI tools for your law firm’s content creation. It’s possible to get authoritative, engaging, and human-sounding results…if you know how to prompt the AI tool. One note: AI is a...more

9Sail

Digital Due Diligence: What Prospects and Referrals Really See When They Research Your Firm

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Here’s a reality check that might sting a little: the last thing a referred client does before contacting you isn’t pick up the phone—it’s fire up Google. That warm referral from your best client? It comes with a digital...more

9Sail

Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

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Here’s a reality check that might sting: while 70% of attorneys believe referrals are their greatest channel for new business, only 30% of in-house counsel actually refer their primary law firm to peers. This massive...more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

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The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

9Sail

5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

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Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more

9Sail

Why Backlinks Are Essential for Thought Leadership at Your Law Firm

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Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more

Good2bSocial

5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

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If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more

Legal Internet Solutions Inc.

Law Firm Website Design: A Service Evolution Retrospective

This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more

Legal Internet Solutions Inc.

Optimizing Your Law Firm Website: A Guide to Monitoring Website Speed with GTmetrix

A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more

Good2bSocial

6 Complex Law Firm SEO Problems & How to Fix Them

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SEO is an essential part of any law firm’s digital marketing. The challenge with SEO is that it’s always changing. Between complicated algorithms and technical components, there is a lot that can go wrong when it comes to...more

Good2bSocial

Podcast Episode 187: Will AI Kill SEO?

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over...more

Legal Internet Solutions Inc.

One More Thing | Legal Marketing in 2023 With Gina Furia Rubel

Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more

Array

Law firms face gigantic challenges of business development, efficiency and burnout. Thankfully, there’s a solution.

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We need to do it all. That’s the message thrumming deep in your mind, day in and day out. As a lawyer, paralegal or supervisor in the field, you know the responsibilities pressing in on all sides. We need to do it...more

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