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Legal Writing Content Strategy

Good2bSocial

Law Firm Case Studies: 18 Tips to Win Over Potential Clients

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Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build...more

Holland & Hart - Your Trial Message

Keep Doing Your Own Writing

I’m old enough to feel okay claiming full “curmudgeon” status when it comes to A.I. as a writing tool. I know some will say that puts me behind the times, and others will say that I’m missing out on opportunities. But the...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

Copo Strategies + Law Firm Editorial Service

Are you using thought leadership as "after hours" client advocacy?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Copo Strategies + Law Firm Editorial Service

Consider angles when mapping out your thought leadership strategy, not just topics

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more

Copo Strategies + Law Firm Editorial Service

Here are 4 under-the-radar sources of thought leadership inspiration at conferences

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:...more

Copo Strategies + Law Firm Editorial Service

The lesson 2,886 newspapers can teach law firms about thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more

Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Good2bSocial

Tips For a Well Written and Optimized Attorney Biography Page

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If you’re like most professionals with an online presence, you put a lot of thought into the content that goes on your website. You’re aware of what potential clients are looking for, and you’ve got some ideas about SEO. You...more

Copo Strategies + Law Firm Editorial Service

Thought leadership as a secret crisis management weapon?!

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific...more

Holland & Knight LLP

Conozca el trabajo de John Grisham

Holland & Knight LLP on

En este episodio de "A Lo Legal En Par Minutos", el presentador habitual del podcast, Edwin Cortés, asume el rol de invitado. Anna Catalina Pérez, abogada corporativa, lo entrevista sobre las entretenidas obras de John...more

9Sail

Should You Use ChatGPT to Create Content For Your Law Firm’s Website?

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ChatGPT has grown in popularity significantly since the beginning of this year. After identifying the power of the tool, many law firms have debated whether they should use ChatGPT to create content or not. Throughout this...more

Legal Internet Solutions Inc.

No One is Reading Your Attorney Bio: (Five Tips to Fix That)

If you only do one thing to improve your attorney bio: fix the first sentence. Why? Because yours is long and boring. What makes an effective attorney bio? Someone reads it. Even better: someone reads it and decides to...more

Bradley Arant Boult Cummings LLP

From the Alabama Lawyer - Mixed Signals

Introductory signals, according to The Bluebook, help legal writers “organiz[e] authorities and show how authorities support or relate to a proposition given in the text.” In a perfect world, The Bluebook would be easy to...more

Legal Internet Solutions Inc.

Content Writing for Attorneys: 5 Idea Starters

We know that attorneys know how to write. You spend years honing your research and writing skills for briefs, memoranda, motions, academic papers, and client letters. Yet when you’re asked to generate content for a practice...more

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