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Good2bSocial

Law Firm Case Studies: 18 Tips to Win Over Potential Clients

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Case studies are one of the most powerful tools in the law firm marketing arsenal. Showcasing how your firm helped a real client resolve actual legal challenges allows you to clearly demonstrate its expertise, build...more

Copo Strategies + Law Firm Editorial Service

Industry jargon is your clients' and referral sources' love language

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more

Copo Strategies + Law Firm Editorial Service

Are you using thought leadership as "after hours" client advocacy?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Good2bSocial

14 Tips for Writing The Perfect Attorney Website Bio

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How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more

Passle

Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands -...

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Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves. In today's episode of CMO Series Rainmakers, Olivia...more

Legal Internet Solutions Inc.

No One is Reading Your Attorney Bio: (Five Tips to Fix That)

If you only do one thing to improve your attorney bio: fix the first sentence. Why? Because yours is long and boring. What makes an effective attorney bio? Someone reads it. Even better: someone reads it and decides to...more

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