News & Analysis as of

License Agreements Name and Likeness

Nelson Mullins Riley & Scarborough LLP

“Prime Equity” and the NIL Era: Shedeur Sanders’ Contract Ushers in a New Legal Framework for Pro Athlete Compensation

As personal branding becomes a central axis of sports business, professional athlete contracts are evolving to reflect that reality. Nowhere is this shift more evident than in the NFL rookie contract of Shedeur Sanders,...more

Kaufman & Canoles

K&C Sports & Entertainment Law Weekly Roundup - December 2024

Kaufman & Canoles on

The Canadian Hockey League and its affiliate organizations have been dismissed from an antitrust suit alleging they entered unlawful deals allowing them to exploit junior players and illegally profit from their labor....more

Fisher Phillips

NIL Stores are Next Step in Student-Athlete Revolution: 3 Things Higher Ed and Athletic Departments Need to Do

Fisher Phillips on

Colleges and universities have started to become involved with online NIL stores where fans, students, and alumni can purchase custom-branded clothing adorned with the last name and jersey number of their student-athlete of...more

Greenberg Glusker LLP

[Webinar] AI Alter Egos: Blueprints for Digital Likeness Deals - January 23rd, 10:00 am - 11:00 am PST

Greenberg Glusker LLP on

Explore the intricacies of transforming individuals into AI avatars and the key legal issues and provisions to keep in mind. Informed by our team’s talent-side and tech-side experiences, we’ll navigate: - Likeness License...more

Gibney Anthony & Flaherty, LLP

The Three Things Student Athletes Should Consider for Every NIL Contract

With student athletes now able to profit from their name, image and likeness (NIL), athletes are taking advantage of opportunities to partner with brand sponsors. When entering into contracts, athletes need to review...more

Burr & Forman

Amateurism vs. Professionalism Alabama Bypasses The National Collegiate Athletic Association and Enacts Law Allowing Collegiate...

Burr & Forman on

A sea change is rapidly approaching for collegiate student athletes, and Alabama is at the change’s forefront.  On April 20, 2021, after the Alabama Senate had unanimously passed House Bill 404, Alabama Governor Kay Ivey...more

Jackson Lewis P.C.

Senator Murphy Introduces Additional Federal Name, Image, And Likeness Legislation

Jackson Lewis P.C. on

An additional federal legislative proposal regarding college athlete name, image, and likeness (NIL) rights has been introduced on Capitol Hill. The Bill, known as the College Athlete Economic Freedom Act (“Freedom Act”), is...more

Sheppard Mullin Richter & Hampton LLP

California’s Fair Pay to Play Act: This is Only The First Quarter

We previously wrote about California Senate Bill 206, the “Fair Pay to Play Act,” back in April, and now Gov. Gavin Newsom has signed that bill into law. The law becomes effective on January 1, 2023. After numerous revisions...more

Sheppard Mullin Richter & Hampton LLP

Faces and Names: Modern Issues in Athlete Publicity Licensing

California Senate Bill 206, the “Fair Pay to Play Act,” was amended again last month, and is making its way through the legislature under sponsorship by Sen. Nancy Skinner-D and Sen. Steven Bradford-D. If passed, the new law...more

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