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Likelihood of Confusion Brand Consumer Confusion

Roetzel & Andress

Baylor University v. Boston University: What the BU Battle Means for Your Brand

Roetzel & Andress on

Baylor University filed a trademark infringement lawsuit against Boston University, claiming that Boston’s use of an “interlocking BU” logo is confusingly similar to Baylor’s federally registered trademark, that also features...more

Fenwick & West LLP

Can Internet Comments and Search Results Prove Trademark Infringement?

Fenwick & West LLP on

You’ve selected a unique trademark, marketed and sold products under the brand, and continue to build up a base of satisfied customers. But then a new company emerges with a very similar trademark, piggybacking on your...more

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