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Likelihood of Confusion › Consumer Confusion › Trademark Registration

Roetzel & Andress

Baylor University v. Boston University: What the BU Battle Means for Your Brand

Roetzel & Andress on

Baylor University filed a trademark infringement lawsuit against Boston University, claiming that Boston’s use of an “interlocking BU” logo is confusingly similar to Baylor’s federally registered trademark, that also features...more

Weintraub Tobin

Ohio State Successfully Registers the Word THE with the Trademark Office

Weintraub Tobin on

Ohio State University recently made Intellectual Property headlines by managing to procure a trademark registration for the word THE. The registration procured by Ohio State covers t-shirts, caps, and hats. Although the...more

Maynard Nexsen

Supplemental Register Gets Nod from Trademark Trial & Appeal Board

Maynard Nexsen on

On September 8, the Trademark Trial and Appeal Board lent support to the strength of a registration on the Supplemental Register, indicating that it is worthwhile to pursue federal registration, even if that means your mark...more

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