News & Analysis as of

Likelihood of Confusion Sports Apparel Trademark Infringement

BakerHostetler

Battle of the BUs: Baylor University Challenges Boston University’s Use of Interlocking ‘BU’ Design Mark

BakerHostetler on

What happens when a decades-old trademark agreement collides with modern branding strategies? Baylor University has sued Boston University over the use of an interlocking “BU” logo, reigniting a dispute that traces back to a...more

Womble Bond Dickinson

Jury Sides with Penn State in Vintage Trademark Case

Womble Bond Dickinson on

A jury determined Tuesday, November 20, that Vintage Brands willfully violated Penn State University's trademarks by selling merchandise featuring vintage Penn State logos. The jury also rejected Vintage Brands’ affirmative...more

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