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Good2bSocial

Law Firm Target Audience: Reaching Your Ideal Client - Updated 9.4.25

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​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive,...more

Good2bSocial

How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps

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With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and...more

Kelley Drye & Warren LLP

NAD Considers Material Connection Disclosures on LinkedIn

Agendia made two posts on LinkedIn that linked to articles in which Dr. Nathalie Johnson touts Agendia’s genomic test to evaluate early-stage breast cancer over Genomic Health’s competing test. Genomic Health filed an NAD...more

Good2bSocial

Why Video Drives Results for Law Firms

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Is your law firm struggling to stand out in today’s crowded legal marketplace? Pivoting to more video content could be just the game-changer you’ve been looking for....more

Legal Internet Solutions Inc.

LinkedIn for Law Firms: Navigating the Algorithm to Maximize Reach

In today’s digital-first world, visibility on social platforms isn’t just a nice-to-have — it’s a business imperative, especially for law firms looking to build thought leadership, attract clients, and recruit top talent. One...more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional audience,...more

Good2bSocial

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Good2bSocial

6 Ways to Actually Track Your Law Firm’s Social Media ROI

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As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more

Legal Internet Solutions Inc.

Developing a Strong Online Presence

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients. Potential clients often begin their search for legal services online (yes, really), making it...more

Blattel Communications

2025 Media is Trending, Well Somewhere.

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2024, another year in the books. As is the annual tradition, we’ve taken some time to reflect on prominent media trends impacting our professional services clients and offer some insights on what that may mean for the future....more

Nancy Myrland - Myrland Marketing & Social...

Why Relying Solely On Your Firm To Share Your Content Isn’t Enough

As nice as it would be if the firm shared all of the content that you create, such as when you write a blog post, record a video, or appear on a podcast, and you think, “Oh, great, the firm will share it for me, and that’s...more

Legal Internet Solutions Inc.

From Crickets to Conversations: Revamping Your Law Firm’s Marketing Channel Engagement

The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more

Good2bSocial

How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience

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LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of...more

Good2bSocial

How to Create the Perfect LinkedIn Profile for Lawyers in 12 Steps

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With over 1 billion users worldwide, LinkedIn has become the leading platform for professional networking. Yet while I’ve seen firsthand how a robust LinkedIn presence can help lawyers attract new clients and position...more

BCLP

Social Media Posts Result in SEC Fines for Regulation FD Violations

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On September 26, 2024, the SEC announced that it had settled charges with DraftKings Inc. for selective disclosure of material non-public information on the CEO’s personal X (formerly Twitter) and LinkedIn accounts in...more

Legal Internet Solutions Inc.

The Only Thing Constant is Change

This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more

Good2bSocial

How Lawyers and Law Firms Can Leverage LinkedIn’s In-Feed Video Carousels

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LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more

Good2bSocial

Social Media for Lawyers: 15 Ways to Build Trust

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In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

Good2bSocial

Demand Generation Trends for Law Firms

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Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more

Good2bSocial

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

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LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Legal Internet Solutions Inc.

Enhance Your Law Firm’s Online Presence with LinkedIn Company Pages

Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more

Good2bSocial

How to Create a LinkedIn Newsletter for Your Law Firm’s Company Page

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LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more

Good2bSocial

The Latest LinkedIn Updates Every Law Firm Needs to Know

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Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more

Fisher Phillips

Look Out for LinkedIn: Top Questions for Employers on How the Platform Impacts Your Workplace

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LinkedIn has become a key part of the business world for workers and employers alike. The platform can aid your recruitment efforts, company branding, and business development. But the world’s largest professional networking...more

Good2bSocial

LinkedIn Sponsored Articles for Law Firms

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Finding innovative ways to stand out in the crowded legal market is more critical than ever. LinkedIn, the world’s largest professional network, has introduced a groundbreaking tool poised to transform legal marketing...more

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