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LMAMKT

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
JD Supra Perspectives

Beyond the Rainmaker: Habits That Develop Business Also Build Careers

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When things inevitably shift, the lawyers with strong reputations and broad relationships are the ones who land on their feet....more

JD Supra Perspectives

When the Economy Slows, Act With Intention

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When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting....more

JD Supra Perspectives

Beyond the Capital: Why Private Equity Needs GEO and Digital PR to Win Investor Attention

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Private equity firms face unique marketing challenges—but also big opportunities. Kenny Gary’s latest piece breaks down how PE firms can build trust through content and stand out in a crowded market....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read news, analysis, and commentary published on JD Supra during June, 2025. Good work, smart folks....more

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Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

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Why Law Firm Marketers Can’t Ignore the AI 2027 Forecast

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AI is reshaping how legal services are discovered and recommended. Kenny Gary explains why law firms must rethink SEO, elevate expert-led content, and structure it for AI visibility before they’re left behind....more

JD Supra Perspectives

How to Win on LinkedIn This Summer

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Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more

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Networking: Be Intentional, Human, and Accountable

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What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more

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How to Use Your Analytics to Guide Smart Content Strategy: Lessons from Rich Meneghello at Fisher Phillips

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"You want to write about what people are reading." Paul Ryplewski recaps a recent webinar conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips. ...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read updates, news, and analysis published on JD Supra during May, 2025....more

JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

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Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

JD Supra Perspectives

Writing for Robots: Why Humans Will Win

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As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote....more

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Use Your Portable Data to Support Marketing & BD Growth

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You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding...more

Copo Strategies + Law Firm Editorial Service

Co-author thought leadership with these five groups of people to build better bonds with them

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership together. Those five groups are:...more

JD Supra Perspectives

Six Reasons Why Storytelling Is Your Most Underrated Tool for Influence

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Storytelling isn’t just an ancient art—it’s the lifeblood of modern influence and business development. Jennifer Scotton recaps the LMA 2025 'CMO Experience' keynote....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, updates, and analysis published on JD Supra during April, 2025....more

Society54

The Competitive Edge: Insights-Driven Decision Making

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In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable strategies. ...more

JD Supra Perspectives

[Checklist] Key Questions for Successful Technology Implementation

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This series of questions shared by Paul Grabowski appeared originally as one of two valuable handouts from the 2025 LMA Annual Conference session, 'From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by...more

JD Supra Perspectives

Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

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Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat....more

JD Supra Perspectives

[Checklist] For Law Firm Marketers Looking to Implement a Technological Solution

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Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm....more

Nancy Myrland - Myrland Marketing & Social...

#LMA25 Keynote Recap: Obama Speechwriters Deliver Lessons On Leadership, Authenticity, and Values

Former Obama speechwriters Cody Keenan and Terry Szuplat opened the 2025 Legal Marketing Association (LMA) Annual Conference (#LMA25) with a keynote that brought this attendee to her feet once or twice. Moderated masterfully...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A look at some of the most widely read news, analysis, and commentary published on JD Supra during March 2025....more

JD Supra Perspectives

The Legal CMBDO: Bridging the Marketing/Business Development Divide

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The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

JD Supra Perspectives

Stronger Client Relationships Start Here: The Four Behaviors That Matter

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Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

JD Supra Perspectives

5 Ways to Use Data to Support Your Firm’s Content Marketing Efforts

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In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more

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