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Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
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What General Counsel DON'T Want From Your Firm's Thought Leadership

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LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

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The Skinny on Legal Sales Roles? LSSO Raindance 2019 Recap

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A legal sales executive's role easily translates to added value for both internal and external clients....more

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Pro Bono Projects in Law Firms: A Noble Business Development Strategy

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As lawyers, we have a special training that allows us to help under-served communities where they need it the most. Recap of a recent CMCP panel on pro bono work, by Sheenika Gandhi....more

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Drive Meaningful, Sustainable Value to Our Organization: Q&A with Mark Smolik, VP & GC at DHL

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Mark Smolik, Vice President General Counsel & Secretary, Chief Compliance Officer, DHL Supply Chain Americas, leads his company’s legal, commercial contracts management, compliance, and economic development teams. He’s a...more

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Enhancing Client Value through Predictive Analytics - The Inside Story

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Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

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LMA P3cast: Outside Counsel Guidelines

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In this latest episode of P3Cast, the Godfather of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of...more

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Voice of the Client: Cisco Deputy GC Steve Harmon On Ways to Improve Your Legal Service

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The LMA Board of Directors invites a representative from a variety of client communities — from in-house counsel, to legal operations, to legal procurement — to share their insights at our 2017 quarterly board meetings....more

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What Do In-House Counsel Really Want? It’s Not Rocket Science

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Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

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