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LMAMKT Business Development Law Firm Associates

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
JD Supra Perspectives

Diversify or Die: Why Law Firm Attorneys Must Master More Than One Business Development Skill

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If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more

Legal Marketing Association (LMA)

[Event] 2022 Mid-Atlantic Regional Conference - October 12th, Washington, DC

This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more

The Market Leaders Podcast

Emotional Intelligence and Client Service with Rich Bracken - Market Leaders Podcast

Join David Ackert as he interviews Rich Bracken, Director of Business Development at Fredrikson & Byron, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: • What emotional intelligence actually...more

JD Supra Perspectives

Creating an Associate Business Development Program: If You Build It, They Can Thrive (And So Can You)

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Wy should we wait until promotion to partner before providing coaching, education, and training to law firm associates?...more

JD Supra Perspectives

Eighty Percent of Your Firm's Lawyers Just Don't Want to Learn BD Skills

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It's time to abandon the failed force-them-to-comply philosophy in favor of identifying which of your firm's lawyers want to develop marketing and sales skills, and invest only in those....more

JD Supra Perspectives

Checklist: Best Year-End Business Development Planning Tips for Lawyers

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Because all lawyers need business/work/clients to be able to practice law....more

JD Supra Perspectives

Lawyers, Nail That Meeting With Your Prospective Client

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Mike O'Horo walks through a scripted hypothetical meeting, step by step, to illustrate how to organize and nail your next conversation with a prospective client. ...more

JD Supra Perspectives

You Won't Get Anywhere Without Relationship Equity

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ILN's Lindsay Griffith's with a perspective on why it's essential for lawyers to keep their business relationships vibrant....more

JD Supra Perspectives

4 Business Development Truths for Women Lawyers

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If business development is the key to seeing more women in equity partnership and law firm leadership, what do women lawyers need to know? Jill Huse has an answer....more

JD Supra Perspectives

The Essence of Business Development for Lawyers

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To succeed at business development, you need five things....more

JD Supra Perspectives

Resiliency and Law Firm Business Development: A Conversation with Paula Davis-Laack

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For those not excited about executing tactical business development responsibilities; networking; pitching on business without success, and generally taking time to grow your practice when you prefer to practice law– this...more

JD Supra Perspectives

5 Reasons Your Business Development Isn’t Working – And How You Can Fix It

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Get more work” is not a business plan. It’s not even a meaningful goal....more

The Market Leaders Podcast

Lawyers Won’t Sell Until They’re Sold: How Marketers Can Address Business Development Reluctance

Most lawyers do not express interest in business development or anything else that might distract them from billable work unless their self-preservation depends on it. Here's how law firm marketers can still work with that...more

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