Co-author thought leadership with these five groups of people to build better bonds with them
The Competitive Edge: Insights-Driven Decision Making
Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard
Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest Sian Story
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen
Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne
Why Your Law Firm Should Build a Media Company – The Thought Leadership Project
Having More Power in the Business Development Process – The Thought Leadership Project
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell
Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR
Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast EP129
Scott Love on How to Become a Rainmaker – The Thought Leadership Project
Market Leader’s Podcast Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of the Legal Marketing Association” with Roy Sexton
How to Make Time for Business Development (and How to Use it Wisely) – The Thought Leadership Project
Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with Justin Portaz
Market Leaders Podcast Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta
In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable strategies. ...more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more
Curious to know what's on the minds of legal marketing leaders as we head into 2025? Consider these key takeaways from the Bay Area Legal Marketing Association panel discussion "2025 Legal Marketing Trends, Opportunities,...more
In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more
Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more
In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more
AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more
Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more
Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more
Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more
Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more
In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks....more
Five content marketing and strategy takeaways from a recent JD Supra client training session with Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing....more
Gina Eliadis looks at the power of AI for data analysis and finding otherwise missed business opportunities in your firm's analytics....more
Maria Doyle shares tips on leveraging JD Supra success inside your organization and connecting with your JD Supra readers....more
Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more
Is it time to put the day-to-day work of managing client experience into the hands of professionals who are trained to do so? Allison Nussbaum suggests that, yes, it is....more
Good use of data is a differentiator, helping organizations act smarter and faster. But these ideas beg deeper questions....more
Reaching out to departments beyond our own can offer new ways to advance our department's marketing and business development efforts without significantly increasing our workload....more
We talked with several marketing and business development professionals throughout the Mid-Atlantic region to learn how they are approaching their 2021 initiatives....more
Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the book, provides guidance on...more
The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications....more
Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more