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LMAMKT Business Development Young Lawyers

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

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Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

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Stronger Client Relationships Start Here: The Four Behaviors That Matter

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Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

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How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

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Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

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Using Reader Data and Analytics to Market Your Firm & Grow Business: 10 Best Practices From the Front Lines

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Paul Ryplewski shares takeaways and insights from a recent conversation with Oliver Thoenen, Senior Communications Manager at Hinshaw and Culbertson, in an Office Hours Zoom session with JD Supra clients....more

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The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

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Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more

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Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

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By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

Stefanie Marrone Consulting

How Marketing to Other Lawyers Can Grow Your Legal Practice

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

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5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

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Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

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A Go-to-Market Checklist for Midsized and Boutique Law Firms

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Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

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The Write Stuff: How to be a Successful Thought Leader, with Attorney Mike Volkov

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Paul Ryplewski shares a recap and key takeaways from a recent conversation with compliance attorney Mike Volkov focused on how thought leadership supports his firm's business growth and establishes him as an expert in his...more

The Market Leaders Podcast

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

JD Supra Perspectives

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

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AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

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Having More Power in the Business Development Process – The Thought Leadership Project

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Jay Harrington and Tom Nixon break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This...more

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Scott Love on How to Become a Rainmaker – The Thought Leadership Project

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Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project. Scott shares the many lessons he’s learned while...more

Stefanie Marrone Consulting

Mastering the Art of the Follow-Up: Essential Tips for Lawyers to Follow After a Pitch

Stefanie Marrone outlines how to craft an effective follow-up that resonates with potential clients, post pitch....more

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How to Make Time for Business Development (and How to Use it Wisely) – The Thought Leadership Project

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Jay Harrington and Tom Nixon take a deep dive into productivity for business development. They address two obstacles that often come up in Jay’s coaching sessions, which are "I don’t have the time” and “Even if I did I...more

The Market Leaders Podcast

Market Leader’s Podcast Episode 85: “Show Me You Know Me: How to Win Business through Human Connections in the Age of AI” with...

In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a...more

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What Can We Learn From Content That Drives Business? An 'Office Hours' Recap

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Can we learn any best content marketing practices by looking at examples of thought leadership that actually drive business development opportunities?...more

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Omaha: The Xs and Os of Business Development

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It’s game time. Rebecca Hnatowski recommends a few plays to add to your marketing & BD playbook this season....more

Stefanie Marrone Consulting

How to Turn Your LinkedIn Followers Into Actual Business

Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more

Stefanie Marrone Consulting

Beyond Senior Attorneys: Making Business Development a Firm-Wide Effort

While many believe that business development is primarily a responsibility of partners or senior attorneys, it’s essential to recognize that a team-oriented approach often yields the best results. Stefanie Marrone explains....more

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Marketing the Marketers – 5  Content Takeaways from a JD Supra 'Office Hours' Featuring Firesign | Enlightened Legal Marketing

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Five content marketing and strategy takeaways from a recent JD Supra client training session with Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing....more

Stefanie Marrone Consulting

14 Ways Lawyers Can Create a Stronger Referral Network

From Stefanie Marrone, effective strategies that lawyers can employ to build a strong referral network....more

JD Supra Perspectives

Why Lawyers Should Engage in Everyday PR, From the Person Who Wrote the Book – Q&A w/ Gina Rubel

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Q&A with marketing and PR leader Gina Rubel about her new book, "Everyday PR."...more

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What's So Special About Content That Supports Business Growth?

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Robin Oliver shares important takeaways for thought leaders from a recent conference presentation on content marketing and storytelling....more

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