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LMAMKT Content Strategy Law Firm Partners

Thought leadership, educational pieces, and other posts from our friends at the Legal Marketing Association. Follow this channel for insights on all matters #LMAMKT and biz dev.
JD Supra Perspectives

What General Counsel DON'T Want From Your Firm's Thought Leadership

JD Supra Perspectives on

LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read news, analysis, and commentary published on JD Supra during June, 2025. Good work, smart folks....more

JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

JD Supra Perspectives on

Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

JD Supra Perspectives

Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

JD Supra Perspectives on

Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat....more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

JD Supra Perspectives

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

JD Supra Perspectives on

Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

JD Supra Perspectives

How to Maximize ROI on Law Firm Marketing and BD Activities

JD Supra Perspectives on

Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more

JD Supra Perspectives

The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

JD Supra Perspectives on

Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more

JD Supra Perspectives

3 Ways AI Will Transform Legal Marketing & Business Development

JD Supra Perspectives on

The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

JD Supra Perspectives

On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

JD Supra Perspectives on

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

JD Supra Perspectives

Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

JD Supra Perspectives on

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously. ...more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

JD Supra Perspectives

The Write Stuff: How to be a Successful Thought Leader, with Attorney Mike Volkov

JD Supra Perspectives on

Paul Ryplewski shares a recap and key takeaways from a recent conversation with compliance attorney Mike Volkov focused on how thought leadership supports his firm's business growth and establishes him as an expert in his...more

JD Supra Perspectives

The Write Stuff: How to Be a Successful Thought Leader, with Attorney Will Cheek III

JD Supra Perspectives on

A recap of a recent Office Hours conversation about writing to impact your business, with attorney and thought leader Will Cheek III....more

The Market Leaders Podcast

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

JD Supra Perspectives

Want to Become a Thought Leader? Start by Defining Your Personal Brand

JD Supra Perspectives on

How do you begin to define your pathway to thought leadership through your personal brand? Paula Zirinsky explains....more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

Furia Rubel Communications, Inc.

Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR

In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the...more

Stefanie Marrone Consulting

How to Effectively Support Your JD Supra Authors in 2024

Stefanie Marrone shares tips for marketers to help support and bolster your thought leaders this year....more

JD Supra Perspectives

Lawyer Bios and Tootsie Rolls

JD Supra Perspectives on

A standout bio needs to dig deeper. It needs to tell the story of who you are as a person, and how that contributes to your professional skills....more

Stefanie Marrone Consulting

How to Build Your Business Through Strategic Content Sharing

Strategic content sharing is a powerful, yet often overlooked, technique for generating leads and building relationships. Stefanie Marrone dives in....more

JD Supra Perspectives

Is Your Content Skimmable or Skippable?

JD Supra Perspectives on

Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more

JD Supra Perspectives

What Can We Learn From Content That Drives Business? An 'Office Hours' Recap

JD Supra Perspectives on

Can we learn any best content marketing practices by looking at examples of thought leadership that actually drive business development opportunities?...more

JD Supra Perspectives

Writing to Understand the Issues and Help Others – Q&A with Top Thought Leader Priya Cherian Huskins

JD Supra Perspectives on

Read the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more

JD Supra Perspectives

Writing to Stay Connected and Change the System - Q&A with Top Thought Leader Jeff Porter

JD Supra Perspectives on

A conversation with Mintz attorney Jeff Porter, the latest in a series of Q&A discussions on successful thought leadership with recipients of JD Supra's 2023 Readers' Choice awards....more

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