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Marketing Perspectives › Analytics › ROI

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Legal Internet Solutions Inc.

Maximize Your Law Firm Marketing ROI with Lead Scoring

Legal Internet Solutions Inc. on

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

Blattel Communications on

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

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