News & Analysis as of July 26, 2025

Client Services

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Can Clients Trust Content Made by Machines?

Integreon on 7/2/2025

Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today

Nancy Myrland - Myrland Marketing & Social... on 6/13/2024

Artificial Intelligence and Generative AI, or Gen AI, can be overwhelming. I want you to make sure you are not falling too far behind because you are overwhelmed or confused. In this brief episode of Legal Marketing...more

How GCs Will Choose Law Firms in 2024

Firesign | Enlightened Legal Marketing on 3/29/2024

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

The Triple Threat Facing Generalist Law Firms, Part 2: Legal Tech

Firesign | Enlightened Legal Marketing on 2/17/2021

The introduction of LegalMation should be a cautionary tale. With the haunting slogan “A Day’s Worth of Work in Two Minutes,” LegalMation uses IBM Watson artificial intelligence technology to automate litigation...more

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Marketing Perspectives › Artificial Intelligence › Client Services

Can Clients Trust Content Made by Machines?

Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today

How GCs Will Choose Law Firms in 2024

The Triple Threat Facing Generalist Law Firms, Part 2: Legal Tech

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