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Marketing Perspectives › Business Development › Corporate Culture

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Maynard Nexsen

Work this Way: An Employment Law Video Podcast | Episode 49: Building Culture by Investing in People with Silvia King of Southern...

Maynard Nexsen on

Recorded at the 2025 Greenville SHRM Conference, hosts Tina and Keely chat with Silvia King, Chief Human Resources Officer at Southern First Bank. Silvia shares how the bank’s people-first culture has propelled its rapid...more

IR Global

Understanding Your Client’s Key Drivers & Growth Cycles

IR Global on

As a business advisor, one of the most important factors to consider when working with business owners is understanding their motivation and perspective. This is because the way a business owner thinks and acts significantly...more

Firesign | Enlightened Legal Marketing

How GCs Will Choose Law Firms in 2024

Firesign | Enlightened Legal Marketing on

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

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