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Marketing Perspectives › Business Development › ROI

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Legal Internet Solutions Inc.

Maximize Your Law Firm Marketing ROI with Lead Scoring

Legal Internet Solutions Inc. on

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Copo Strategies + Law Firm Editorial Service

Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)

Copo Strategies + Law Firm Editorial Service on

When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more

Passle

James Stapleton of Blank Rome on calculating ROI of marketing and BD activities - Passle CMO Series Podcast

Passle on

In this episode of Passle's CMO Series podcast, Eugene McCormick is joined by James Stapleton, Chief Business Development and Marketing Officer at Blank Rome, to discuss marketing ROI and the most effective measures when it...more

ClientsFirst Consulting

[Webinar] #EpicCRMFails Webinar Series Part 2: Epic Fails - and How to Avoid Them - January 27th, 11:30 am ET

ClientsFirst Consulting on

Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes...more

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