News & Analysis as of August 2, 2025

Business of Law

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Furia Rubel Communications, Inc. on 4/10/2025

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

Voice of the Client: 10 Ways to Achieve Alignment Between In-House and Outside Counsel

JD Supra Perspectives on 11/15/2018

Gonzalo Ruiz, formerly of The Coca-Cola Company and Sony, with a perspective on the ideal working relationship between in-house and outside counsel....more

What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum

Stefanie Marrone Consulting on 10/26/2017

Stefanie Marrone offers a client-centric recap of the recent General Counsel forum hosted by the LMA in New York City. Includes actionable takeaways....more

Duly Noted: What In-House Attorneys Want From Outside Counsel

JD Supra Perspectives on 6/1/2017

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

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Marketing Perspectives › Client Retention › Business of Law

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Voice of the Client: 10 Ways to Achieve Alignment Between In-House and Outside Counsel

What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum

Duly Noted: What In-House Attorneys Want From Outside Counsel

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