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Marketing Perspectives › Client Services › Client Retention

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Furia Rubel Communications, Inc.

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Furia Rubel Communications, Inc. on

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

IR Global

Client Onboarding: A 4-Stage Process

IR Global on

An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more

Passle

Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast

Passle on

Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve into how law firms can adopt these best practices. Alistair Bone is joined by Maggie...more

International Lawyers Network

Client Centricity in Practice – Part One

International Lawyers Network on

We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more

Passle

Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing - Passle's CMO Series Podcast

Passle on

Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can contribute to enhancing the client service experience. In this week’s episode of the CMO...more

Legal Marketing Association (LMA)

Client Feedback Is a Firmwide Sport

Legal Marketing Association (LMA) on

Feedback is also a full-contact sport that should touch almost every aspect of firm life — from diversity, associate retention and firm culture to strategy, billing and client team initiatives....more

Legal Marketing Association (LMA)

How Law Firms Can Succeed at Industry-Focused Collaborations - LMA Podcast

Legal Marketing Association (LMA) on

Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School;...more

JD Supra Perspectives

Duly Noted: What In-House Attorneys Want From Outside Counsel

JD Supra Perspectives on

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

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