Marketing Perspectives, Content Marketing

How to Rank in the Age of AI Search: On Record PR

Furia Rubel Communications, Inc. on 7/16/2025

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more

CMO Series Live Special: The AI Revolution and What it Means for CMOs

Passle on 7/9/2025

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?

Nancy Myrland - Myrland Marketing & Social... on 7/7/2025

What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more

Can Clients Trust Content Made by Machines?

Integreon on 7/2/2025

Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

9Sail on 6/26/2025

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

[Podcast] AD Nauseam: Survey Says: The Consumer Perception Study Series Pt. 2

BakerHostetler on 6/20/2025

In Part 2 of the “Survey Says” series, BakerHostetler partners Amy Mudge, Daniel Kaufman, and special guest Randy Shaheen dive deeper into the design and execution of consumer perception surveys. They explore how to select...more

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on 6/20/2025

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

JD Supra Perspectives on 5/30/2025

Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

Optimizing Your Site Structure for Visitors (and Google)

Omnizant on 5/16/2025

You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too. Your law firm website needs to provide a...more

Use Your Portable Data to Support Marketing & BD Growth

JD Supra Perspectives on 5/16/2025

You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding...more

Bluesky and Your Law Firm: Should You Make the Jump?

Omnizant on 5/15/2025

With X (formerly Twitter) facing criticism and decline, many professionals are exploring alternatives like Bluesky. This decentralized platform is demonstrating strong results so far—but is it worth your time and effort?...more

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Co-author thought leadership with these five groups of people to build better bonds with them

Copo Strategies + Law Firm Editorial Service on 5/7/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership together. Those five groups are:...more

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on 5/5/2025

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

[Podcast] AD Nauseam: Survey Says: The Consumer Perception Study Series Pt. 1

BakerHostetler on 4/21/2025

In this episode, Amy Ralph Mudge and Daniel Kaufman from BakerHostetler's Advertising, Marketing, and Digital Media team discuss the importance of consumer perception surveys. These surveys help businesses understand how...more

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on 4/9/2025

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

Good2bSocial on 4/8/2025

Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Copo Strategies + Law Firm Editorial Service on 3/20/2025

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on 3/13/2025

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

Want your thought leadership articles to be read? Spend more time on THIS

Copo Strategies + Law Firm Editorial Service on 3/11/2025

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

Legal Internet Solutions Inc. on 2/27/2025

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

Intentional Marketing and Thought Leadership During Political Transitions: What Works and What Doesn’t

JD Supra Perspectives on 2/26/2025

During political transitions, law firms that deliver timely, intentional thought leadership can reinforce expertise, build client trust, and turn uncertainty into opportunity. ...more

Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast...

Passle on 2/25/2025

The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs. Today on the CMO Series...more

No one talks about this hidden benefit of regularly producing thought leadership

Copo Strategies + Law Firm Editorial Service on 2/19/2025

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Kim Lansdown of Fladgate on How Legal Marketers Can Use Advertising to Build Stronger Brands - Passle's CMO Series EP167

Passle on 2/19/2025

Advertising plays a crucial role in the marketing mix and offers law firms a powerful tool to build stronger, more recognisable brands. In today’s episode of the CMO Series Podcast, Will Eke speaks with Kim Lansdown,...more

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