News & Analysis as of August 12, 2025

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

No one talks about this hidden benefit of regularly producing thought leadership

Copo Strategies + Law Firm Editorial Service on 2/19/2025

Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

Want to produce better thought leadership in 2025? Be a social media lurker

Copo Strategies + Law Firm Editorial Service on 1/16/2025

Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them. As you create your list of professional New...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Content Ideas to Boost Demand Generation for Law Firms

Good2bSocial on 3/22/2024

Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

What 2,886 newspapers can teach law firms about thought leadership

Copo Strategies + Law Firm Editorial Service on 2/20/2024

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

Stop stressing out about the ROI of your thought leadership

Copo Strategies + Law Firm Editorial Service on 10/25/2023

Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

A Lawyer’s Guide to Writing Successful Marketing Video Scripts

Good2bSocial on 7/26/2023

All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 7/19/2023

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

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