News & Analysis as of August 9, 2025

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

9Sail on 6/26/2025

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

Why Outsourcing Creative Services Makes Sense: A Strategic Approach to Accelerate Global Sales

Integreon on 5/16/2025

Strategic sales teams know that speed and consistency aren’t just nice to have – they are essential. But when creative resources are stretched thin or siloed in marketing, sales enablement efforts can stall. The result?...more

Why Some Law Firms Are Not Seeing Results from Content Marketing

Good2bSocial on 12/10/2024

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more

Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast

Passle on 9/18/2024

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out. In this CMO Series...more

TortsCenter Podcast | Episode 4 | The Bold and the Branded

Segal McCambridge on 8/5/2024

In this episode of the Tort Center podcast, hosts Carla Varriale-Barker and Courtney Dunn are joined by Laurajean (LJ) Holmgren, Deputy Academic Director in Columbia University's Sports Management Program. LJ discusses her...more

TortsCenter Podcast | Episode 2 | The Buc Stops Here - Part Two

Segal McCambridge on 6/3/2024

Hosts Courtney Dunn and Carla Varriale-Barker continue their insightful conversation with special guest Micah Day, delving into inclusivity and cultural representation within the Tampa Bay Buccaneers organization. Micah...more

Attorney Headshot Dos and Don’ts

Omnizant on 3/27/2024

Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

Does Posting on Social Media Help SEO?

9Sail on 1/10/2023

As social media marketing continues to grow in popularity, a question we often get asked by our clients is if posting on social media helps SEO. Should you choose to continue reading on, you will learn the answer to that...more

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