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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
JD Supra Perspectives

Beyond the Capital: Why Private Equity Needs GEO and Digital PR to Win Investor Attention

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Private equity firms face unique marketing challenges—but also big opportunities. Kenny Gary’s latest piece breaks down how PE firms can build trust through content and stand out in a crowded market....more

JD Supra Perspectives

Why Law Firm Marketers Can’t Ignore the AI 2027 Forecast

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AI is reshaping how legal services are discovered and recommended. Kenny Gary explains why law firms must rethink SEO, elevate expert-led content, and structure it for AI visibility before they’re left behind....more

JD Supra Perspectives

Writing for Robots: Why Humans Will Win

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As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote....more

Stefanie Marrone Consulting

Amplifying Law Firm Success Through the Strategic Impact of Newsletters

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Beyond merely sharing firm news and updates, newsletters can be a strategic tool for client engagement, thought leadership, and business development....more

Legal Marketing Association (LMA)

Web 3.0/Metaverse: How Will It Affect Legal Marketing?

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Marketing Manager Alice Simons interviews Julie Gurney, Director of Marketing at Benesch, and Lance Wyllie, CMO & Head of Growth at Lawcity.com, about their recent LMA session on Web 3.0 for law firms....more

Legal Marketing Association (LMA)

How This Am Law 100 Firm Built Its Marketing Technology Stack

Legal Marketing Association (LMA) on

Bill Turner, chief strategy officer, and Drew Hawkins, director of digital marketing, oversee marketing and communications efforts for the U.S. arm of the global law firm Womble Bond Dickinson (U.S.) LLP (WBD). Together, they...more

Stefanie Marrone Consulting

How to Create an Impactful and Authentic Pride Month Social Media Campaign for Your Company

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Businesses of all kinds and sizes can get involved, raise awareness, and give back for Pride Month regardless of their budget or reach....more

Passle

CMO Kevin Iredell on the Digital Transformation of Law Firms — Passle Podcast

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In this episode of the Passle podcast, Eugene McCormick is joined by Kevin Iredell, CMO at Lowenstein Sandler, to discuss technology and the transformation that legal businesses are currently undergoing. Eugene and Kevin...more

Legal Marketing Association (LMA)

Examples of Legal Tech Innovation During COVID-19

Legal Marketing Association (LMA) on

A look at the innovative strategies that legal marketers and service providers have created and how their ingenuity will impact the industry for years to come....more

JD Supra Perspectives

Building Out Your Firm's Martech Stack and Planning Ahead

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The first in an ongoing series of posts on martech tools for law firms by Jacqueline Madarang, Associate Director of Marketing Technology, Blank Rome LLP....more

JD Supra Perspectives

3 Ways to Increase Your Firm's Webinar Visibility & Registrations in 2021

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Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more

Legal Marketing Association (LMA)

Marketing Under Lockdown – Leveraging Social Media to Maintain Visibility

Legal Marketing Association (LMA) on

Gina Eliadis, director of marketing & business development at Goodell DeVries, recaps a recent LMA Mid-Atlantic webinar....more

JD Supra Perspectives

Why Analytics Matter (and Why They Don't) - The Thought Leadership Project

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As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in...more

JD Supra Perspectives

With Travel and Conferences Canceled, Shift to Podcasting to Build your Brand

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Ioana Good offers six tips for launching a podcast that keeps you and your firm visible when travel and in-person networking is a non-starter....more

Legal Marketing Association (LMA)

Crafting Social Media Strategies That Connect, Engage, and Amplify Your Firm's Reach

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Ashley Hollingsworth explains a strategic approach to your firm's social content, for better engagement and extended reach....more

JD Supra Perspectives

Video Killed the Radio Star - Now it Needs to Kill the Law Firm Client Alert

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Modernizing the client alert process is a great opportunity for a law firm to use technology to create a competitive advantage and differentiate itself from competitors....more

JD Supra Perspectives

Data-Driven Decision Making for Content Marketing Success

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Key takeaways from a recent LMA Mid-Atlantic panel presentation on using data to focus your firm's content strategy, invesment, and successes....more

Stefanie Marrone Consulting

15 Content Marketing Strategy Best Practices for Law Firms of All Sizes

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From Stefanie Marrone, fifteen ideas to take your content strategy to the next level....more

JD Supra Perspectives

Recipes For Success From "You Don't Just Buy Tech, You Live It"

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We are all "tech people" now. Here's how to live and thrive with technology in your firm....more

JD Supra Perspectives

How to Create a Law Firm Content Marketing Strategy That Gets Results

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Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more

JD Supra Perspectives

10 Law Firm Social Media Myths Debunked

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Jennifer Simpson Carr and Gina Rubel on destigmatizing social media in law firm marketing....more

Stefanie Marrone Consulting

How to Use Holidays Throughout the Year to Drive Engagement on Your Firm's Social Media

Stefanie Marrone Consulting on

Take full advantage of the many holidays that pop up throughout the year and build them into your social media strategy. Here's how and why....more

JD Supra Perspectives

Yes, Storytelling Is Everything, But How Can Lawyers Actually Incorporate 'Story' Into Legal Analysis?

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Three easy ways lawyers can incorporate storytelling into their legal analysis and commentary for more compelling thought leadership....more

JD Supra Perspectives

Law Firm Marketing in 2018 - LMA Tech West Q&A with Ryan King

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Are we entering a golden age for legal marketing?...more

JD Supra Perspectives

Creating Brand Ambassadors For Your Firm on Social Media: How to Stay on Santa's Nice List

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The eleventh in a series of 12 year-end posts published by LMA's Social & Digital Media SIG....more

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