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Marketing Perspectives › Diversity › Firm Leadership

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Passle

Part 2: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS

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In our second special episode to mark International Women's Day 2025, we catch up with inspiring women paving the way in professional services marketing and business development. They share their top tips for firms looking to...more

Passle

Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders - CMO Series...

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In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope...more

Firesign | Enlightened Legal Marketing

How GCs Will Choose Law Firms in 2024

Firesign | Enlightened Legal Marketing on

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

JD Supra Perspectives

Charting Paths to Inclusion: How Business Development Skills Drive Diversity in the Legal Profession

JD Supra Perspectives on

The time is now for legal leaders to invest in and prioritize the cultivation of business development skills among their attorneys as an integral component of their diversity and inclusion strategies....more

JD Supra Perspectives

How to Build and Sustain an Inclusive Internal Communications Strategy at Your Firm

JD Supra Perspectives on

DEI communications tips that make a difference, from the front lines - by content strategist Katie Hunt....more

Legal Marketing Association (LMA)

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

Legal Marketing Association (LMA) on

In this Q&A, Chad Cole, client development manager at Jackson Walker, shares how his firm developed a unique and successful D&I campaign through the distinctive use of video resulting in stronger recruitment, client growth...more

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