News & Analysis as of August 21, 2025

Firm Leadership

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Furia Rubel Communications, Inc. on 4/10/2025

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

Are you overlooking this connection between law firms’ thought leadership and their rates?

Copo Strategies + Law Firm Editorial Service on 9/24/2024

Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

[Event] 2022 Mid-Atlantic Regional Conference - October 12th, Washington, DC

Legal Marketing Association (LMA) on 9/12/2022

This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more

Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy - Passle CMO Series Podcast

Passle on 4/13/2022

James Barclay, CEO at Passle Inc, hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board of Directors and Kathryn Whitaker, Chief Marketing Officer at Burr...more

Business Development Not-to-Do #3: Establish and Reinforce Your Expertise

JD Supra Perspectives on 3/14/2017

In a buyer's market, your expertise and experience becomes the entry fee, not the winning bid....more

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