News & Analysis as of August 14, 2025

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How to Win on LinkedIn This Summer

JD Supra Perspectives on 6/16/2025

Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

JD Supra Perspectives on 5/30/2025

Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

JD Supra Perspectives on 4/29/2025

Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat....more

Stronger Client Relationships Start Here: The Four Behaviors That Matter

JD Supra Perspectives on 3/20/2025

Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on 3/13/2025

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

Using Reader Data and Analytics to Market Your Firm & Grow Business: 10 Best Practices From the Front Lines

JD Supra Perspectives on 2/5/2025

Paul Ryplewski shares takeaways and insights from a recent conversation with Oliver Thoenen, Senior Communications Manager at Hinshaw and Culbertson, in an Office Hours Zoom session with JD Supra clients....more

The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

JD Supra Perspectives on 12/5/2024

Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more

The Six Stages of AI Transformation in Law Firms

JD Supra Perspectives on 12/5/2024

There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more

Unlock the Potential of Your Marketing Team: A Guide for Lawyers

JD Supra Perspectives on 10/30/2024

Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more

Why Marketing & Business Development Shouldn’t Be Scary for Lawyers This Halloween

JD Supra Perspectives on 10/28/2024

By tackling one “scare” at a time, you can build confidence, control, and comfort in growing your practice....more

Legal CRM: What went wrong? (And how to fix it.)

JD Supra Perspectives on 10/25/2024

The best way to make CRM successful is to make it useful. Not useful to the partnership collectively, and not useful in a “pay-it-forward” kind of way, but useful to the individual partner who is deciding how to spend a few...more

3 Ways AI Will Transform Legal Marketing & Business Development

JD Supra Perspectives on 10/18/2024

The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard

The Market Leaders Podcast on 9/25/2024

In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more

On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

JD Supra Perspectives on 9/23/2024

From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

The Market Leaders Podcast on 9/18/2024

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

How Marketing to Other Lawyers Can Grow Your Legal Practice

Stefanie Marrone Consulting on 9/3/2024

It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more

Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

JD Supra Perspectives on 8/16/2024

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously. ...more

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on 8/16/2024

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on 8/8/2024

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Why Every Business Professional Needs to Be on LinkedIn

Stefanie Marrone Consulting on 7/15/2024

Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more

How Anyone Can Become a Better Public Speaker

Stefanie Marrone Consulting on 7/11/2024

Stefanie Marrone shares some vital tips to help you become a strong(er) public speaker....more

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on 7/2/2024

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

The Write Stuff: How to be a Successful Thought Leader, with Attorney Mike Volkov

JD Supra Perspectives on 6/21/2024

Paul Ryplewski shares a recap and key takeaways from a recent conversation with compliance attorney Mike Volkov focused on how thought leadership supports his firm's business growth and establishes him as an expert in his...more

Your Personal Brand: The Personal and Professional You

JD Supra Perspectives on 5/31/2024

Your personal brand knows no bounds between personal and professional life. Paula Zirinsky, with a perspective on what matters....more

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