News & Analysis as of August 2, 2025

Marketing Perspectives › Legal Operations

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Why Great Marketing Teams Share Their Secrets

LawVision on 7/21/2025

Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

Society54 on 7/17/2025

Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Furia Rubel Communications, Inc. on 4/10/2025

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

You won't be successful with your thought leadership unless you do this

Copo Strategies + Law Firm Editorial Service on 3/19/2024

In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why the key to a successful thought leadership program is showing up and consistently producing content. About Wayne Pollock/the Law Firm...more

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

Good2bSocial on 11/2/2023

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

15 Questions To Ask Your Potential Law Firm SEO Company

Good2bSocial on 6/1/2023

SEO for Law Firms: 15 Questions to Ask When Hiring an SEO Company for Law Firms - Search engine visibility is critical. In an increasingly digital world, potential clients are likely to find your law firm by performing...more

Putting your thumb on the scale with incoming referrals

Copo Strategies + Law Firm Editorial Service on 5/24/2023

You don’t have to wait for incoming referrals to show up. You can proactively pursue them through strategic referral marketing efforts - Two lawyers. Two different situations. One common thread. The first lawyer is...more

Set Up Your Law Firm for Successful Content Marketing in 2023

9Sail on 1/6/2023

With a new year upon us, you likely find yourself considering how to best ensure success for your law firm in the coming year. Amidst the factors of budgets and schedules, it’s important to take the time to consider how you...more

Don’t worry—you won’t give away your special sauce in your thought-leadership content

Copo Strategies + Law Firm Editorial Service on 7/29/2022

Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more

Boost your law firm’s cross-selling efforts with thought-leadership content

Copo Strategies + Law Firm Editorial Service on 6/9/2022

Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

JD Supra Perspectives on 10/7/2019

Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

The Relationship Between Lawyers And Marketers In Driving Business Development

Timothy Corcoran - Corcoran Consulting Group on 6/19/2019

I was invited to join Guy Alvarez on the Good2BSocial podcast to discuss the evolving role of law firm marketers in the modern law firm. We cover a wide range of issues, from defining (or redefining) marketing and how it...more

Lawyers: Collaboration Drives Your Success. Here's How to Do It

JD Supra Perspectives on 12/13/2018

Lindsay Griffiths with three tips she saw in action during a recent CLOC meeting that law firm leaders can implement today as they seek to ride the wave of change....more

What Are Law Firm Clients Thinking and Saying? CLOC's Third Annual Corporate Legal Operations Institute

Legal Marketing Association (LMA) on 6/20/2018

Gain insight into what law firm clients are really looking for....more

Legal Operations - The Great Equalizer for Managing Partners of Mid-Size Law Firms

JD Supra Perspectives on 6/14/2018

A look at how one small boutique law firm in Newport Beach, Calif., is leading the way with smart legal operations thinking and execution....more

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

JD Supra Perspectives on 6/7/2017

It might have taken almost a decade to happen, but here it is....more

5 Takeaways from CLOC Institute 2017 for Law Firm Leadership

JD Supra Perspectives on 5/16/2017

If I was a partner in a law firm, this is a conference I would need to attend, and need my fellow partners to attend as well. ...more

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Marketing Perspectives › Legal Operations

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