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Marketing Perspectives › Legal Project Management

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

9Sail on

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

Lighthouse

Productizing Your Corporate Legal Department’s Services: Internally Marketing Your Solutions

Lighthouse on

In my last two blogs, I discussed how your legal department can productize services to become more efficient as well as shared some tips for how to determine the legal needs within your organization. Now that you know the...more

JD Supra Perspectives

Two Old Economy Techniques Silicon Valley Uses to Innovate (And The Lesson for Law Firms)

JD Supra Perspectives on

Innovators in legal should consider what companies like Proctor & Gamble taught designers at Apple, IDEO, Google and elsewhere. Lann Wasson with a perspective....more

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