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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
LawVision

Why Great Marketing Teams Share Their Secrets

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Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Society54

Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

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Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more

Furia Rubel Communications, Inc.

How to Rank in the Age of AI Search: On Record PR

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Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more

Passle

CMO Series Live Special: The AI Revolution and What it Means for CMOs

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On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Integreon

Can Clients Trust Content Made by Machines?

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Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

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A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

BakerHostetler

[Podcast] AD Nauseam: Survey Says: The Consumer Perception Study Series Pt. 2

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In Part 2 of the “Survey Says” series, BakerHostetler partners Amy Mudge, Daniel Kaufman, and special guest Randy Shaheen dive deeper into the design and execution of consumer perception surveys. They explore how to select...more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

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The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Loeb & Loeb LLP

In Our "Wellness Retreat" Era. But First, the Paperwork.

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These days, the explosive growth of the wellness industry—fueled by increased consumer interest in healthy lifestyle choices—presents a prime opportunity for brands to showcase their offerings through “wellness retreats” with...more

Integreon

Why Outsourcing Creative Services Makes Sense: A Strategic Approach to Accelerate Global Sales

Integreon on

Strategic sales teams know that speed and consistency aren’t just nice to have – they are essential. But when creative resources are stretched thin or siloed in marketing, sales enablement efforts can stall. The result?...more

Omnizant

WordPress Plugins: What All Firms Using WordPress Should Know

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Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because...more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

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It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Society54

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

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Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

BakerHostetler

[Podcast] AD Nauseam: Survey Says: The Consumer Perception Study Series Pt. 1

BakerHostetler on

In this episode, Amy Ralph Mudge and Daniel Kaufman from BakerHostetler's Advertising, Marketing, and Digital Media team discuss the importance of consumer perception surveys. These surveys help businesses understand how...more

Copo Strategies + Law Firm Editorial Service

Five topic areas for thought leadership hiding in your law firm’s awards submissions

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Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

Passle

Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast...

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Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of their goals. In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief...more

Copo Strategies + Law Firm Editorial Service

You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target...more

Copo Strategies + Law Firm Editorial Service

Want your thought leadership articles to be read? Spend more time on THIS

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If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Passle

Part 1: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS

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To celebrate International Women's Day 2025, we’re proud to present a special two-part edition of CMO Series REPRESENTS, where we spotlight the women at the forefront of driving gender equality in professional services...more

Copo Strategies + Law Firm Editorial Service

This is what makes timely thought leadership so magical

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains that while many professional services firms, especially law firms, focus on evergreen thought leadership content, timely...more

Legal Internet Solutions Inc.

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

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The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

Kilpatrick

Key Takeaways from Frontlines of Ad Campaigns Gone Wrong and Critical Claim Substantiation Missteps

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Barry M. Benjamin, managing partner of Kilpatrick’s New York office and chair of its Advertising and Marketing group, was honored to present alongside La Toya Sutton of the Clorox Company, at the American Conference...more

Copo Strategies + Law Firm Editorial Service

This is the smartest $250 you’ll ever invest in your marketing

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in...more

BakerHostetler

[Podcast] AD Nauseam: The Fine Print: Why Truth in Ads Matters

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On today’s episode of AD Nauseam, Amy and Daniel are back to discuss the topic of disclaimers in advertising....more

Copo Strategies + Law Firm Editorial Service

No one talks about this hidden benefit of regularly producing thought leadership

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Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker. There’s a transformative benefit to regularly producing thought leadership content that no...more

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