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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
BakerHostetler

[Podcast] AD Nauseam: Survey Says: The Consumer Perception Study Series Pt. 2

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In Part 2 of the “Survey Says” series, BakerHostetler partners Amy Mudge, Daniel Kaufman, and special guest Randy Shaheen dive deeper into the design and execution of consumer perception surveys. They explore how to select...more

Loeb & Loeb LLP

In Our "Wellness Retreat" Era. But First, the Paperwork.

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These days, the explosive growth of the wellness industry—fueled by increased consumer interest in healthy lifestyle choices—presents a prime opportunity for brands to showcase their offerings through “wellness retreats” with...more

BakerHostetler

[Podcast] AD Nauseam: Survey Says: The Consumer Perception Study Series Pt. 1

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In this episode, Amy Ralph Mudge and Daniel Kaufman from BakerHostetler's Advertising, Marketing, and Digital Media team discuss the importance of consumer perception surveys. These surveys help businesses understand how...more

Kilpatrick

Key Takeaways from Frontlines of Ad Campaigns Gone Wrong and Critical Claim Substantiation Missteps

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Barry M. Benjamin, managing partner of Kilpatrick’s New York office and chair of its Advertising and Marketing group, was honored to present alongside La Toya Sutton of the Clorox Company, at the American Conference...more

BakerHostetler

[Podcast] AD Nauseam: The Fine Print: Why Truth in Ads Matters

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On today’s episode of AD Nauseam, Amy and Daniel are back to discuss the topic of disclaimers in advertising....more

Omnizant

The Marketing Rule of 7 and Your Law Practice

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Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement.  The “Rule of 7” is a classic marketing principle that...more

Good2bSocial

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

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As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Integreon

[Virtual Event] The Art & Science of Marketing - August 19th, 12:00 pm - 12:45 pm EDT

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On Monday, August 19, the FCS will partner with Integreon to present a free virtual event on “The Art & Science of Marketing.” Featuring a panel discussion with marketing executives from leading financial brands, we will...more

Integreon

This is the Headline

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Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. You’re exposed to hundreds of headlines daily. Every time you leave the house, you are...more

Integreon

Blending Art and Science in Marketing

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Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

Good2bSocial

LinkedIn Pages: New Features for Legal Professionals

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LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

BakerHostetler

AD Nauseam: The Best Podcast (Fact or Puffery?)

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On today’s episode of AD Nauseam, Amy and Daniel talk about the age-old issue of when is an advertising claim puffery? Questions & Comments: amudge@bakerlaw.com and dkaufman@bakerlaw.com....more

Omnizant

Attorney Headshot Dos and Don’ts 

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Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot?  From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

Perkins Coie

Top Advertising Law Trends for 2024

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With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, and competitor challenges....more

Venable LLP

Ad Law Tool Kit Show – Episode 3 – Negative Option and Continuity Marketing

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Listen to Episode 3 of our new podcast, the Ad Law Tool Kit Show. In this episode, hosts Len Gordon and Shahin Rothermel discuss negative option and continuity marketing. Check out the episode....more

Good2bSocial

16 LinkedIn Marketing Best Practices for Law Firms

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With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more

Omnizant

Taglines for Lawyers: Crafting a Memorable Slogan for Your Practice

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In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A tagline is a succinct...more

Quarles & Brady LLP

Using Text Messages for Marketing? Proceed with Caution in Florida

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Many businesses let out a collective sigh of relief when the Florida Legislature’s amendments to the Florida Telephone Solicitation Act (FTSA) went into effect in May 2023. These amendments looked to bring an end to a...more

Good2bSocial

Account Based Marketing for Law Firms

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A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target...more

Copo Strategies + Law Firm Editorial Service

Putting your thumb on the scale with incoming referrals

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You don’t have to wait for incoming referrals to show up. You can proactively pursue them through strategic referral marketing efforts - Two lawyers. Two different situations. One common thread. The first lawyer is...more

Good2bSocial

Important Questions For Your Digital Marketing Agency

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How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of...more

Legal Internet Solutions Inc.

Influencer Marketing Tactics to Implement in Your Law Firm Marketing Strategy

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Hi, everyone. I’m Kristyn Brophy, Director of Client Strategy at Legal Internet Solutions, Inc. And today, I want to share some quick tips about how to implement influencer marketing tactics into your marketing strategy for...more

Neal, Gerber & Eisenberg LLP

Client Alert: The Future of Text Message Marketing

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As Americans increasingly rely on text messages to communicate on a daily basis, marketers have taken note, and text advertising and marketing is increasingly common.  Indeed, text messages have a read rate of about 98%, and...more

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