News & Analysis as of August 18, 2025

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The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

9Sail on 6/26/2025

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

In Our "Wellness Retreat" Era. But First, the Paperwork.

Loeb & Loeb LLP on 5/21/2025

These days, the explosive growth of the wellness industry—fueled by increased consumer interest in healthy lifestyle choices—presents a prime opportunity for brands to showcase their offerings through “wellness retreats” with...more

Why Outsourcing Creative Services Makes Sense: A Strategic Approach to Accelerate Global Sales

Integreon on 5/16/2025

Strategic sales teams know that speed and consistency aren’t just nice to have – they are essential. But when creative resources are stretched thin or siloed in marketing, sales enablement efforts can stall. The result?...more

Why Some Law Firms Are Not Seeing Results from Content Marketing

Good2bSocial on 12/10/2024

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more

Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast

Passle on 9/18/2024

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out. In this CMO Series...more

Attorney Headshot Dos and Don’ts

Omnizant on 3/27/2024

Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

A Machine Learning–Based Analysis of Alleged Marketing Misrepresentations

Cornerstone Research on 7/28/2023

To illustrate the value of machine learning, consider the following fictional case. Client Foods Inc. (CFI) manufactures products sold in grocery stores. Plaintiffs allege that CFI marketed its products containing numerous...more

Boss Moves in Makeup: A Look at the Future of Cosmetics

Seyfarth Shaw LLP on 11/26/2019

Seyfarth hosted its first “Future of Cosmetics and Personal Care Products" event in its New York office on November 12, 2019. The event brought together industry leaders and Seyfarth attorneys for a timely conversation on the...more

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