Marketing Perspectives, Marketing, Law Firm Associates

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

Copo Strategies + Law Firm Editorial Service on 5/12/2025

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Avoid these 4 mistakes when making your 2025 predictions

Copo Strategies + Law Firm Editorial Service on 12/17/2024

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Consider a business development-led approach to your firm’s thought leadership

Copo Strategies + Law Firm Editorial Service on 11/11/2024

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

Copo Strategies + Law Firm Editorial Service on 10/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Are you overlooking this connection between law firms’ thought leadership and their rates?

Copo Strategies + Law Firm Editorial Service on 9/24/2024

Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

How Law Firms Can Integrate Their TikTok and HubSpot Accounts

Good2bSocial on 5/23/2024

In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is...more

Six ways thought leadership can help you secure speaking engagements

Copo Strategies + Law Firm Editorial Service on 5/21/2024

Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more

Four tips for converting webinars into thought leadership articles people will actually read

Copo Strategies + Law Firm Editorial Service on 5/9/2024

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Four reasons why, with thought leadership, the best ability is availability

Copo Strategies + Law Firm Editorial Service on 4/30/2024

Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more

13 Demand Generation Strategies to Implement for Law Firms

Good2bSocial on 4/23/2024

The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more

Content Marketing for Law Firms: 12 Tips for Creating Engaging Content

Good2bSocial on 4/19/2024

Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more

How Law Firms Can Use Social Media to Boost Their Demand Generation Efforts

Good2bSocial on 4/10/2024

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more

Your thought leadership strategy should consider angles, not just topics

Copo Strategies + Law Firm Editorial Service on 3/26/2024

When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems. ...more

What 2,886 newspapers can teach law firms about thought leadership

Copo Strategies + Law Firm Editorial Service on 2/20/2024

Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more

Thought leadership is your secret crisis management weapon

Copo Strategies + Law Firm Editorial Service on 2/13/2024

Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight. There is an interesting connection between thought leadership, crisis management,...more

The burden is on YOU to keep the readers of your content engaged

Copo Strategies + Law Firm Editorial Service on 1/30/2024

When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more

Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

Copo Strategies + Law Firm Editorial Service on 1/18/2024

A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves. There’s a lot of commentary out there...more

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

Copo Strategies + Law Firm Editorial Service on 1/10/2024

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)

Copo Strategies + Law Firm Editorial Service on 11/30/2023

When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more

Your personal LinkedIn posts are damaging your professional brand

Copo Strategies + Law Firm Editorial Service on 11/28/2023

Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more

Plaintiffs’ firms often make this one mistake when talking to referral sources

Copo Strategies + Law Firm Editorial Service on 11/14/2023

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

Stop stressing out about the ROI of your thought leadership

Copo Strategies + Law Firm Editorial Service on 10/25/2023

Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more

Thinking about hiring a ghostwriter? Make sure they’ll also be a ghost thinker.

Copo Strategies + Law Firm Editorial Service on 9/13/2023

The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more

Podcast Episode 191: Reimagining DLA Piper’s Website

Good2bSocial on 8/24/2023

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bill Barrett. Bill leads Digital channel strategy and operations for DLA Piper in the Americas. In his role, Bill helps the firm: amplify the DLA Piper...more

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