News & Analysis as of August 3, 2025

Strategic Planning

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Why Great Marketing Teams Share Their Secrets

LawVision on 7/21/2025

Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

Society54 on 7/17/2025

Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on 5/5/2025

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

Want your thought leadership articles to be read? Spend more time on THIS

Copo Strategies + Law Firm Editorial Service on 3/11/2025

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Maximize Your Law Firm Marketing ROI with Lead Scoring

Legal Internet Solutions Inc. on 2/12/2025

Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on 1/14/2025

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

13 Demand Generation Strategies to Implement for Law Firms

Good2bSocial on 4/23/2024

The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more

Spring Cleaning: Five Tips for Effective eMarketing & List Management

ClientsFirst Consulting on 3/21/2024

There is no denying that spring is the most wonderful time of the year. As flowers bloom and trees sprout with life, the spring season reminds us that there is no better time to hit the reset button on our eMarketing...more

5 Reasons Law Firms Need a Content Marketing Strategy

Good2bSocial on 10/10/2023

The legal industry is very unique in terms of marketing. For one thing, it’s highly competitive. Additionally, much of legal marketing relies on compelling content and thought leadership – that most legal professionals don’t...more

Putting your thumb on the scale with incoming referrals

Copo Strategies + Law Firm Editorial Service on 5/24/2023

You don’t have to wait for incoming referrals to show up. You can proactively pursue them through strategic referral marketing efforts - Two lawyers. Two different situations. One common thread. The first lawyer is...more

Your referrals are telling you a story. Are you listening?

Copo Strategies + Law Firm Editorial Service on 12/28/2022

The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm. Do you know who referred you the most potential new clients over the past year or two?...more

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