News & Analysis as of July 25, 2025

Websites

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

How to Rank in the Age of AI Search: On Record PR

Furia Rubel Communications, Inc. on 7/16/2025

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

9Sail on 6/26/2025

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on 6/20/2025

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

WordPress Plugins: What All Firms Using WordPress Should Know

Omnizant on 5/14/2025

Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because...more

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

Legal Internet Solutions Inc. on 2/27/2025

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

Starting Small with SEO

Omnizant on 1/2/2025

Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

The Marketing Rule of 7 and Your Law Practice

Omnizant on 11/19/2024

Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that...more

Multiple Websites for One Law Firm

Omnizant on 10/9/2024

Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with...more

Attorney Headshot Dos and Don’ts

Omnizant on 3/27/2024

Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

5 Marketing Mistakes That Are Holding Your Law Firm Back

Omnizant on 1/25/2024

Mistakes are normal, like buying parsley instead of cilantro. But that’s a $2 mistake that probably only cost you your pride—in legal marketing, mistakes become a lot more costly. We’ve seen it all in our 15+ years of...more

Canceling Your Agreement with Your Current Marketing Agency – What You Should Know

Omnizant on 11/21/2023

Many of the firms we work with are exiting a contract with a current website host/marketing agency. For most, there is a lot of confusion around this. What do you own? Is this allowed? Am I going to lose everything and have...more

Leveraging Tools to Help Generate Content Ideas

Good2bSocial on 2/16/2023

If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more

11 Elements of a Successful eBook for Your Law Firm

Good2bSocial on 10/17/2022

With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy....more

12 Online Marketing Tools for Small Law Firms

Good2bSocial on 2/14/2022

The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more

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