News & Analysis as of July 31, 2025

Marketing Perspectives › Mobile Devices

+ Follow

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Thought leadership boils down to just these two words
Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies
How to Rank in the Age of AI Search: On Record PR
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Work this Way: An Employment Law Video Podcast | Episode 49: Building Culture by Investing in People with Silvia King of Southern First Bank
Co-author thought leadership with these five groups of people to build better bonds with them
The Competitive Edge: Insights-Driven Decision Making
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
072: Prepare For Trump Executive Orders To Hit Your Law Firm
Ian Ribald of Ballard Spahr on Taking a Holistic Approach to Client Development in Legal Marketing - Passle's CMO Series Podcast EP169
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
Episode 120: Tim Cecere, President of St. Francis College in Brooklyn – Marketing and Advertising
Part 2: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS
Part 1: Accelerating Gender Equality in Professional Services Marketing - Passle's CMO Series REPRESENTS
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Key Takeaways from Frontlines of Ad Campaigns Gone Wrong and Critical Claim Substantiation Missteps
This is the smartest $250 you’ll ever invest in your marketing

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on 6/20/2025

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

1 Results

View per page

Page: of 1

Marketing Perspectives › Mobile Devices

Yes, Your Referrals Are Actually Validating You on Google First

"My best business intelligence, in one easy email…"