News & Analysis as of August 1, 2025

Law Firm Associates

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Six reasons to avoid pop culture references in your thought leadership content

Copo Strategies + Law Firm Editorial Service on 4/9/2025

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Client Centricity in Practice – Part One

International Lawyers Network on 6/16/2023

We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more

How to Harness the Power of Storytelling to Influence your Audience

International Lawyers Network on 3/31/2023

I can just hear you now. “Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”...more

[Event] 2022 Mid-Atlantic Regional Conference - October 12th, Washington, DC

Legal Marketing Association (LMA) on 9/12/2022

This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more

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Marketing Perspectives › Relationship Development › Law Firm Associates

Six reasons to avoid pop culture references in your thought leadership content

Client Centricity in Practice – Part One

How to Harness the Power of Storytelling to Influence your Audience

[Event] 2022 Mid-Atlantic Regional Conference - October 12th, Washington, DC

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