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Marketing Perspectives › Relationship Development › Leadership

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
LawVision

Why Great Marketing Teams Share Their Secrets

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Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Ropes & Gray LLP

[Podcast] Women @ RopesTalk: Conversation with Veronica Lei, Eli Lilly

Ropes & Gray LLP on

On this episode of Women @ RopesTalk hosted by health care and data partner Christine Moundas, litigation & enforcement partner Sarah Walters is joined by Veronica Lei, the associate vice president and assistant general...more

International Lawyers Network

Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

International Lawyers Network on

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more

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