News & Analysis as of August 3, 2025

Innovation

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Future-Ready – Equipping MBD Teams to Navigate and Leverage Emerging Technologies

Society54 on 7/17/2025

Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more

[Checklist] For Law Firm Marketers Looking to Implement a Technological Solution

JD Supra Perspectives on 4/29/2025

Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm....more

Capturing the Client Experience in AI

JD Supra Perspectives on 2/2/2024

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

The Market Leaders Podcast on 10/5/2023

In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

Try Something New

Jaburg Wilk on 5/1/2023

Innovation and creativity are crucial for the growth and success of any business. Trying something new can help you and your businesses to stay relevant and competitive in the market. There are various ways to try something...more

Out of Adversity Comes Fantastic New Law Firm Creativity

JD Supra Perspectives on 9/10/2020

Law firm leadership: Merry Neitlich looks at the many positives emerging in the legal landscape right now....more

Changes Are Coming to the Legal Industry. Is That So Bad?

JD Supra Perspectives on 4/24/2020

Jeff Berardi with a leadership perspective on what the future holds for law firms....more

Fostering an Innovative Culture: What Marketing Leaders Can Do

Legal Marketing Association (LMA) on 10/28/2019

A perspective by Scott Westfahl, faculty director of Harvard Law School (HLS) Executive Education, writing for LMA Strategies magazine....more

What Legal Marketers Can Learn From Behavioral Science - Q&A with Expert Nancy Harhut

JD Supra Perspectives on 8/29/2019

Behavioral science tip and tricks for legal marketers: Linda Pepe interviews behavioral marketing expert, Nancy Harhut....more

Design Thinking in Legal Marketing - Market Leaders Podcast with Molly Porter

The Market Leaders Podcast on 5/24/2019

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect...more

BigLaw Profits: Who's Footing the Bill?

JD Supra Perspectives on 5/17/2019

Matt Fawcett with a perspective on the recent American Lawyer piece on BigLaw profits and what they might mean to clients....more

Reframing Innovation for Better Buy-In - Market Leaders Podcast with Erin Meszaros and Anusia Gillespie

The Market Leaders Podcast on 5/3/2019

Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds Sutherland in this episode of the...more

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