News & Analysis as of August 12, 2025

Legal Operations

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Why Great Marketing Teams Share Their Secrets

LawVision on 7/21/2025

Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Furia Rubel Communications, Inc. on 4/10/2025

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

You won't be successful with your thought leadership unless you do this

Copo Strategies + Law Firm Editorial Service on 3/19/2024

In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why the key to a successful thought leadership program is showing up and consistently producing content. About Wayne Pollock/the Law Firm...more

Don’t worry—you won’t give away your special sauce in your thought-leadership content

Copo Strategies + Law Firm Editorial Service on 7/29/2022

Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more

Boost your law firm’s cross-selling efforts with thought-leadership content

Copo Strategies + Law Firm Editorial Service on 6/9/2022

Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more

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