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Marketing Perspectives Thought Leadership Young Lawyers

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

Copo Strategies + Law Firm Editorial Service

Want to outflank your competitors? This is the two-part series you should be publishing in December.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

Ropes & Gray LLP

[Podcast] Women @ RopesTalk: Conversation with Veronica Lei, Eli Lilly

Ropes & Gray LLP on

On this episode of Women @ RopesTalk hosted by health care and data partner Christine Moundas, litigation & enforcement partner Sarah Walters is joined by Veronica Lei, the associate vice president and assistant general...more

Passle

Empathy in Action: Kristen Gibbons Feden’s Journey to Justice - Passle's CMO Series REPRESENTS Podcast

Passle on

Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the #MeToo Movement, in this very special live recording of the CMO Series REPRESENTS...more

Copo Strategies + Law Firm Editorial Service

Want your written thought leadership to actually be read? Make sure it packs this 1–2–3 punch

A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more

Copo Strategies + Law Firm Editorial Service

Should lawyers bother speaking at industry events if they’re consistent and prolific content creators?

Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more

Copo Strategies + Law Firm Editorial Service

Don’t give your readers a whole chicken when all they want are the nuggets

Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more

Copo Strategies + Law Firm Editorial Service

Here’s what to say to referral sources when you have a niche legal practice that’s not easily understood

If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more

Holland & Knight LLP

Explaining the Model Minority Myth

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Holland & Knight's Diversity Council and Asian/Pacific Islander (API) Affinity Group are proud to celebrate Asian/Pacific American Heritage Month and pay tribute to the generations of Asians and Pacific Islanders who have...more

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