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Marketing Perspectives › Webinars

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

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A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

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Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Legal Internet Solutions Inc.

Maximize Your Law Firm Marketing ROI with Lead Scoring

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Law firms leaders and legal marketing mavens know how important it is to make every marketing effort count but often struggle to wrap their arms around how to evaluate their efficacy. ...more

Good2bSocial

Why Some Law Firms Are Not Seeing Results from Content Marketing

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Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more

Integreon

[Virtual Event] The Art & Science of Marketing - August 19th, 12:00 pm - 12:45 pm EDT

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On Monday, August 19, the FCS will partner with Integreon to present a free virtual event on “The Art & Science of Marketing.” Featuring a panel discussion with marketing executives from leading financial brands, we will...more

Copo Strategies + Law Firm Editorial Service

Four tips for converting webinars into thought leadership articles people will actually read

Copo Strategies + Law Firm Editorial Service on

Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more

Omnizant

[Webinar] SEO For Lawyers in 2024: Standing Out in the Wild West of AI & Beyond - January 11th, 2:00 pm - 3:00 pm ET

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Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more

Omnizant

[Webinar] Beyond Your Law Firm’s Website: An Introduction to Off-Page Optimization Strategies - May 9th, 11:00 am PDT

Omnizant on

When you think of SEO, you likely think of enhancing your law firm’s website to improve rankings in the search engine results. The truth is that SEO expands beyond your site and off-page optimization is a critical factor in...more

9Sail

[Webinar] Three Managing Partners Walk into a Bar - March 16th, 12:00 pm ET

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Join 9Sail on March 16, 2023 for a webinar promising candid discussion among three managing partners overseeing firms with vastly diverse compositions sharing their perspectives on topics including: - How they measure and...more

Omnizant

Ask the SEO Expert: Keyword Research

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As an agency, Omnizant is often asked about our approach to Search Engine Optimization (SEO). In the most basic sense, a great SEO strategy consists of three rounds of activity: 1. Ensuring a website has no technical...more

Stefanie Marrone Consulting

[Webinar] How to Build Your Personal Brand in Person and Virtually - December 14th, 1:00 pm ET

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This webinar will explore how to effectively use your personal brand to connect with colleagues, peers, referral sources and ideal clients both in-person and virtually to achieve your career goals....more

Stefanie Marrone Consulting

[Webinar] LinkedIn Master Class for Professionals - July 27th, 1:00 pm ET

Stefanie Marrone Consulting on

In this free webinar on July 27 at 1pm ET, Stefanie Marrone, a legal marketer with 20 years of experience at several top U.S. law firms, will explore the key elements that every senior professional needs to achieve success in...more

Omnizant

[Webinar] Video Marketing for Attorneys: Leveraging Video Content to Connect With (and Convert) Prospective Clients - June 15th,...

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Videos have become the most popular choice for content consumption online. In fact, over five billion videos are watched on YouTube every day. Is your firm producing videos that will deliver value to clients and prospective...more

Stefanie Marrone Consulting

[Webinar] Effective Marketing and Business Development Strategies for Small and Mid-Sized Law Firms — Part II - June 23rd, 12:30...

Stefanie Marrone Consulting on

Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms....more

Legal Internet Solutions Inc.

[Webinar] From Blank Screen To Blog Post: A Blog Writing Workshop For Attorneys - April 27th, 12:00 pm ET

Legal Internet Solutions Inc. on

Join us for a workshop that will take you from staring at a blank screen to writing about topics that resonate with your prospects and clients. We know that writing to market your practice is different than writing a brief,...more

Stefanie Marrone Consulting

[Webinar] How to Use LinkedIn for Lead Generation and Client Retention - February 25th, 1:00 pm ET

Stefanie Marrone Consulting on

LinkedIn has more than 750 million users and growing every day. During this extended time of social distancing, it’s never been more important to have a strong LinkedIn profile and presence, and to be building your...more

ClientsFirst Consulting

[Webinar] #EpicCRMFails Webinar Series Part 2: Epic Fails - and How to Avoid Them - January 27th, 11:30 am ET

ClientsFirst Consulting on

Almost every law firm currently using CRM and other marketing and business development software is looking for ways to increase the ROI on these technology investments. In the pursuit of success with technology, sometimes...more

Furia Rubel Communications, Inc.

Zoom to Profitability in 2021: Top Tips for Harnessing the Power of Webinars for Business Development in the Virtual Age

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Jennifer Simpson Carr and Sarah Larson provide top tips for harnessing the power of webinars and other virtual events to develop business in 2021....more

Legal Marketing Association (LMA)

[Webinar] Legal Directories: Tips and Tricks for Strong Submissions - December 8th, 1:00 pm CT

Legal Marketing Association (LMA) on

Nearly all legal marketers are asked to develop directory submissions at some point in their career. For many of us, these submissions are woven into our roles; a seemingly never-ending process. From start to finish, this...more

JD Supra Perspectives

[Webinar] No Time to Waste: Successful Legal Marketing During COVID-19 - June 11th, 10:00 am - 11:00 am PT

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A free, one-hour webinar recapping current content trends and discussing how to maximize your firm's thought leadership today....more

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