News & Analysis as of August 29, 2025

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

9Sail on 6/26/2025

A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

Why Some Law Firms Are Not Seeing Results from Content Marketing

Good2bSocial on 12/10/2024

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different...more

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The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

Why Some Law Firms Are Not Seeing Results from Content Marketing

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