News & Analysis as of August 1, 2025

Legal Technology

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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -

Yes, Your Referrals Are Actually Validating You on Google First

9Sail on 6/20/2025

The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

Optimizing Your Site Structure for Visitors (and Google)

Omnizant on 5/16/2025

You don’t need to know the ins and outs of search engine indexing to impress Google. All you need is a clear, optimized site structure. Best of all, your users will love it, too. Your law firm website needs to provide a...more

WordPress Plugins: What All Firms Using WordPress Should Know

Omnizant on 5/14/2025

Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because...more

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Marketing Perspectives › Website Design › Legal Technology

Yes, Your Referrals Are Actually Validating You on Google First

Optimizing Your Site Structure for Visitors (and Google)

WordPress Plugins: What All Firms Using WordPress Should Know

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