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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
9Sail

The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

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A quiet revolution is underway in search behavior: AI-powered search engines are becoming the primary research tool for sophisticated B2B clients who need legal services. This isn’t a gradual shift; it’s an acceleration...more

Omnizant

Attorney Headshot Dos and Don’ts 

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Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot?  From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

9Sail

Does Posting on Social Media Help SEO?

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As social media marketing continues to grow in popularity, a question we often get asked by our clients is if posting on social media helps SEO. Should you choose to continue reading on, you will learn the answer to that...more

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