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Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
JD Supra Perspectives

How to Win on LinkedIn This Summer

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Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more

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Networking: Be Intentional, Human, and Accountable

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What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more

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How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

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Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

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Stronger Client Relationships Start Here: The Four Behaviors That Matter

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Rebecca Edwards Hnatowski on four key behaviors that define exceptional client service ...more

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How to Optimize Your Thought Leadership for AI Visibility?

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Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

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Using Reader Data and Analytics to Market Your Firm & Grow Business: 10 Best Practices From the Front Lines

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Paul Ryplewski shares takeaways and insights from a recent conversation with Oliver Thoenen, Senior Communications Manager at Hinshaw and Culbertson, in an Office Hours Zoom session with JD Supra clients....more

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The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

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Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more

Copo Strategies + Law Firm Editorial Service

Want to outflank your competitors? This is the two-part series you should be publishing in December.

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

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Unlock the Potential of Your Marketing Team: A Guide for Lawyers

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Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Rafi Azim-Khan, Partner at Crowell

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An interview with Rafi Azim-Khan, Partner at Crowell by Richard Hsu...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Chad Shear, Partner at Cooley

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An interview with Chad Shear, Partner at Cooley by Richard Hsu...more

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On Leadership, Personal Branding, and Content Strategy – ‘Office Hours’ Recap with Heather Morse

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From Paul Ryplewski: my latest 'Office Hours' recap is brought to you courtesy of the generous insights and deep experience of Heather Morse, CBDO at McGlinchey Stafford and longtime client and friend to me and JD Supra....more

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5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

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Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

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A Go-to-Market Checklist for Midsized and Boutique Law Firms

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Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

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How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

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One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

The Market Leaders Podcast

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

The Market Leaders Podcast on

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

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Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

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AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jason Murata, Partner at Axinn

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An interview with Jason Murata, Partner at Axinn by Richard Hsu...more

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Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

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Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

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Scott Love on How to Become a Rainmaker – The Thought Leadership Project

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Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project. Scott shares the many lessons he’s learned while...more

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Is Your Content Skimmable or Skippable?

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Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more

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How Law Firm Associate Professional Development and Marketing Can Be Intertwined

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Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

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3 Easy Tactics to Build a Winning Content Strategy

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A recap of a recent Office Hours session with top eDiscovery writer, EDRM's Kaylee Walstad....more

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Omaha: The Xs and Os of Business Development

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It’s game time. Rebecca Hnatowski recommends a few plays to add to your marketing & BD playbook this season....more

Stefanie Marrone Consulting

How to Turn Your LinkedIn Followers Into Actual Business

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Stefanie Marrone shares strategies to transition your online engagements into tangible business opportunities....more

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